Lesson 1 · 12 min · Foundation
The Five-Part Business Framework
Map any venture against value, marketing, sales, delivery and finance to find the weakest leg before you build.
Lesson 2 · 12 min · Foundation
Validate Demand Before You Build Supply
Use five cold emails, a Facebook group post or a paper prototype to test demand before you spend a single dollar.
Lesson 3 · 12 min · Applied
Launch Lean: Under $500 and a Parallel Job
Most worthwhile side hustles can be started for under $500 while you keep your day job for cashflow and runway.
Lesson 4 · 12 min · Applied
Build the Four-Suits Founding Team
Strong founding teams are balanced like a deck of cards: visionary, implementer, connector and finance person.
Lesson 5 · 12 min · Applied
Acquire a Business Instead of Starting One
Tens of millions of small businesses are owned by people over 65; many will sell on seller-financed terms for little down.
Lesson 6 · 12 min · Applied
Pivot, Iterate, and Time-Box Your Bets
Every bet should have a time-box, a pivot trigger and a willingness to follow the data instead of defending the original idea.
Lesson 7 · 12 min · Deep practice
The Six-Stage Founder Cycle and Where Founders Stall
Most founders are stuck on stage three, repeating the same six months for years until they make a specific identity shift.
Lesson 8 · 12 min · Deep practice
Customer-Backed Hiring and Founder-Out-of-the-Way
Hire critical roles by interviewing your best customers and let go of the role only you can do; both decisions unlock scale.