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Founder weak-leg diagnostic

A business stands on five legs: value creation, marketing, sales, delivery, finance. The lowest leg sets the height of the table. This diagnostic finds it.

Who this is for

Founders running a small-to-mid business, or early-stage operators trying to find what's actually keeping the business below where it should be.

How to use the result

The lowest leg sets the table height. Spend the next quarter raising it; ignore the legs that are already at 4-5.

What this tool can't tell you

It can't replace honest customer conversations. Two real conversations with frustrated customers will tell you more than any diagnostic.

Pairs well with

Value creation

Do customers say the thing solves a real, painful problem better than alternatives?

3/5

Marketing

Do the right people find you reliably, in a channel you understand?

3/5

Sales

Do conversations with qualified prospects turn into customers at a workable rate?

3/5

Delivery

Do customers consistently get what they paid for, on time, at a quality you'd sign?

3/5

Finance

Do you know your runway, your unit economics, and your monthly free cash flow to within 10%?

3/5